On-Page SEO for Two Different Situations To Rank | Best Practices in 2024

As an SEO copywriter, applying on-page SEO, you will have two situations to face. First, you have the content of someone else to optimize. Second, you have to produce an SEO-optimized fresh copy.

Yes, A copy that will strive to get ranked and conversion at the same time.

Now, let’s come to the first one. Yes, when you have the content for On-page SEO optimization, take this guide as a beacon house for that.

Performing on-page SEO involves optimizing individual web pages to improve search engine rankings and attract organic traffic.

Here’s a step-by-step guide on how to do on-page SEO for the non-optimized content. I mean someone else has crafted un-optimized content and you have to do the on-page SEO best practices.

Yes, it can be a blog, a product description, a landing page, or like similar. And, don’t forget to save the on-page SEO checklist as a ‘takeaway’ in the end.

On-Page SEO Factors | Knowing the Complete Land Scape

For an overview, here are all the on-page SEO latest factors for you:

1. Keyword Optimization:
   • Target relevant keywords in titles, headings, and content naturally.
2. Content Quality:
   • Create unique, valuable, and comprehensive content for users.
3. Technical SEO:
   • Optimize title tags (50-60 characters) and meta descriptions (within 160 characters).
   • Use header tags (H1, H2, H3) for content structure.
   • Craft descriptive and user-friendly URLs.
   • Implement schema markup for rich snippets.
   • Ensure fast loading times and mobile-friendliness.
4. User Experience:
   • Create a responsive and mobile-friendly design.
   • Improve readability with clear fonts and formatting.
   • Provide intuitive navigation and clear CTAs.
5. Internal and External Linking:
   • Use internal links to guide users to relevant pages.
   • Earn high-quality external backlinks to enhance authority.
6. Multimedia Optimization:
   • Optimize images and videos for faster loading.
   • Use descriptive file names and alt tags for multimedia elements.
7. Social Media Integration:
   • Encourage social sharing with social media buttons.
   • Engage with social media platforms for brand visibility.
8. Site Security:
   • Secure your website with an SSL certificate (HTTPS).
9. Local SEO (For Local Businesses):
   • Include local keywords in titles, meta descriptions, and content.
   • Optimize Google My Business listing for local searches.
10. Regular Updates:
    • Monitor website performance with tools like Google Analytics.
    • Refresh and update content to keep it relevant and current.
11. Content Freshness:
    • Regularly update and add new content to demonstrate site relevance.
12. Mobile-Friendly Design:
    • Ensure a seamless user experience on mobile devices, prioritizing responsive design.
13. Page Speed:
    • Optimize images, minimize server requests, and leverage browser caching for faster loading times.
14. Structured Data:
    • Implement structured data markup (schema.org) for enhanced search results.
15. URL Structure:
    • Use descriptive, readable URLs containing relevant keywords and hyphens to separate words.
16. Breadcrumb Navigation:
    • Implement breadcrumb navigation for easier user navigation and search engine understanding of site structure.
17. Canonicalization:
    • Use canonical tags to specify preferred versions of pages and prevent duplicate content issues.
18. Robots.txt and XML Sitemap:
    • Use robots.txt to instruct search engine crawlers and maintain an updated XML sitemap to aid in indexing.
19. Pagination:
    • Implement rel=”next” and rel=”prev” tags for paginated content to help search engines understand the relationship between pages.
20. Social Meta Tags:
    • Optimize Open Graph and Twitter Card tags for social media sharing, enhancing the appearance of shared content.
21. User Engagement Metrics:
    • Monitor bounce rate, time on site, and click-through rates to assess user engagement and make necessary improvements.
22. Accessibility:
    • Ensure your website is accessible to all users, including those with disabilities, following Web Content Accessibility Guidelines (WCAG).
23. Geotargeting (For International Audience):
    • Specify the target country in Google Search Console to geotarget your website for specific regions.
24. Content Formatting:
    • Use bullet points, numbered lists, and short paragraphs to enhance readability and user experience.
25. Localized Content (For Multilingual Sites):
    • Provide content in the native language of the target audience and use hreflang tags to indicate language and regional targeting.
26. Image Optimization:
    • Compress images without compromising quality and use modern image formats like WebP for faster loading times.
27. Video SEO:
    • Optimize video titles, descriptions, and tags for relevant keywords. Provide video transcripts for accessibility and SEO benefits.
28. Interactive Elements:
    • Include interactive elements like quizzes, calculators, or surveys to increase user engagement and time spent on your site.
29. Local Business Information:
    • Include accurate NAP (Name, Address, Phone number) details on your site, matching your Google My Business listing, for local SEO benefits.
30. FAQ Schema Markup:
    • Use FAQ schema markup to provide concise answers to common questions related to your content, enhancing search results visibility.
31. Voice Search Optimization:
    • Optimize content for natural language queries, as voice searches often mimic conversational language.
32. Brand Mention Optimization:
    • Monitor brand mentions online and ensure your brand is consistently represented across the web for improved visibility and credibility.
33. User-Generated Content:
    • Encourage user reviews, comments, or forum discussions to foster user-generated content, adding depth and interactivity to your site.
34. Authorship Information:
    • Include author bios and credentials, showcasing expertise and building trust with your audience and search engines.
35. Content Silos:
    • Organize related content into silos or clusters, interlinking them logically to establish topic authority within your website.
36. Data Security (HTTPS):
    • Secure your website with HTTPS to protect user data and gain trust from both visitors and search engines.
37. Featured Snippets Optimization:
    • Structure content to provide concise answers to common queries, increasing the chances of being featured in rich snippets.
38. Customer Testimonials and Reviews:
    • Display customer testimonials and positive reviews to build trust and credibility, indicating a reputable business.
39. Evergreen Content:
    • Create evergreen content that remains relevant over time, attracting consistent traffic and improving site authority.
40. Content Teasers and Curiosity Hooks:
    • Craft compelling headlines and meta descriptions that evoke curiosity, encouraging users to click through to your content.
41. In-Depth Guides and Tutorials:
    • Create comprehensive guides and tutorials within your niche, showcasing expertise and providing valuable resources for users.
42. Browser Compatibility:
    • Ensure your website functions and appears correctly across various web browsers such as Chrome, Firefox, Safari, and Edge.
43. Social Sharing Optimization:
    • Implement social sharing buttons and encourage users to share your content across social media platforms, increasing your content’s reach.
44. Content Repurposing:
    • Repurpose popular content into different formats like infographics, podcasts, or slideshows to reach a broader audience and improve link-building opportunities.
45. Long-Form Content:
    • Create long-form content pieces that delve deep into a topic, providing comprehensive insights and catering to users seeking detailed information.
46. Outbound Links to Authoritative Sources:
    • Include outbound links to credible and authoritative sources within your content, adding value and demonstrating your content’s reliability.
47. Content Accessibility:
    • Ensure your website is accessible to people with disabilities, following WCAG guidelines, and providing alternative text for multimedia elements.
48. Knowledge Base or FAQ Section:
    • Develop a knowledge base or FAQ section addressing common queries related to your industry, establishing your website as a valuable resource.
49. Content Interactivity:
    • Include interactive elements like polls, surveys, or interactive quizzes to engage users actively and encourage longer on-site durations.
50. Brand Consistency:
    • Maintain consistent branding elements, including logo, colors, and messaging, across your website and other online platforms.
51. Exit-Intent Popups:
    • Use exit-intent popups strategically to retain visitors, offering them incentives such as discounts or content downloads before they leave your site.
52. Internal Search Optimization:
    • Enhance your site’s internal search functionality, ensuring users can easily find relevant content within your website.
53. Dynamic Content:
    • Implement dynamic content that changes based on user behavior or preferences, providing personalized user experiences.
54. Geo-Targeted Landing Pages:
    • Create geo-targeted landing pages for specific regions or cities, tailoring content to the local audience and improving local search visibility.
55. Community Engagement:
    • Participate in online forums, communities, and social media discussions related to your niche, establishing your brand as an authority within the community.

Now, let’s move on to our first scenario.

On-Page SEO Techniques As A Freelance SEO Copywriter | Best Practices in 2024

Most SEO Copywriters go through freelancing, and they need exactly what they want to perform it within a short time. So, here is what you need as a freelancer.

Step 1

Understand the Content and Audience

1. Content Understanding:
   • Read and understand the provided blog post or product description thoroughly.
   • Identify the primary topic, target audience, and main points the content covers.

Step 2

Keyword Analysis

2. Keyword Analysis:
   • Identify the focus keyword(s) provided by the client.
   • Conduct additional keyword research to find relevant LSI keywords and phrases.

Step 3

On-Page Optimization

3. Title Tag Optimization:
   • Modify the title tag to include the focus keyword and make it engaging.
   • Keep the title within 50-60 characters.

   Example:

   • Original Title: “Best Ways to Decorate Your Living Room”
   • Optimized Title: “Expert Tips: Decorate Your Living Room Like a Pro”
4. Meta Description Optimization:
   • Rewrite the meta description to include the focus keyword and provide a compelling description.
   • Limit it to 150-160 characters.

   Example:

   • Original Meta Description: “Explore living room decoration ideas and designs.”
   • Optimized Meta Description: “Discover expert living room decor tips and trendy designs for a stylish home.”
5. Header Tags and Content Structure:
   • Use H2 tags for main subheadings and H3 tags for sub-points under each subheading.
   • Incorporate focus keywords naturally into headers and subheadings.

   Example:

   • Original Content:
     <h2>Choosing the Right Furniture</h2>
<p>Paragraph about selecting suitable furniture for the living room.</p>

   • Optimized Content:
     <h2>Choosing the Right Furniture for Your Living Room</h2>
<p>Explore our tips for selecting the perfect furniture to match your living room's style and space.</p>

6. Content Optimization:
   • Integrate the focus keyword naturally within the first 100 words and the last 100 words of the content.
   • Maintain a reasonable focus keyword density (around 1-2%) and include relevant LSI keywords throughout the content.

   Example:

   • Original Content: “When decorating your living room…”
   • Optimized Content: “In this guide, we’ll explore living room decoration ideas to transform your space…”

3. Image Optimization:
   • Ensure images have descriptive file names (e.g., “modern-living-room-design.jpg”).
   • Add descriptive alt text with the focus keyword for each image.

   Example:

   • <img src="modern-living-room-design.jpg" alt="Modern Living Room Design Ideas"> 

3. URL Structure:
   • If you can’t modify the URL, focus on optimizing other elements.
   • If you have the option to customize the URL, keep it short, and descriptive. You must include the focus keyword.

   Example:

   • Original URL: “website.com/blog/post12345”
   • Optimized URL: “website.com/modern-living-room-design-tips”

Step 4

Interlinking and External Linking

9. Interlinking:
   • Identify relevant pages or blog posts within the same website.
   • Create contextual internal links using descriptive anchor text.

   Example:

   • Original: “For more tips, click here.”
   • Optimized: “Explore our guide on <a href=”/living-room-decor-styles”>popular living room decor styles</a> for inspiration.”

9. External Linking:
   • Link to credible and authoritative sources related to the content topic.
   • Use descriptive anchor text for external links.

   Example:

   • Original: “Read more about living room designs here.”
   • Optimized: “Explore the latest trends in living room designs on <a href=”https://interiordesignmagazine.com”>Interior Design Magazine</a>.”

Step 5

Review and Quality Check

11. Review and Quality Check:
    • Proofread the content for grammar, spelling, and formatting errors.
    • Ensure all elements (headers, images, links) work properly and provide a seamless user experience.

Step 6

Reporting and Communication

12. Reporting and Communication:
    • Provide a detailed report to the client, explaining the changes made and the reasons behind them.
    • Communicate the potential impact of the optimizations on SEO performance.

Here are some advanced on-page SEO strategies and additional considerations for optimizing content as an SEO copywriter:

Step 7

Advanced On-Page SEO Strategies

13. Semantic SEO:
    • Use semantic SEO techniques to include synonyms, related terms, and variations of the focus keyword to enrich the content.
    • Google’s algorithms understand context, so don’t obsess over exact keyword matches.

Example:

• Focus Keyword: “Healthy Recipes”
• Semantic Terms: “Nutritious dishes,” “Wholesome cooking ideas,” “Balanced meal options”

14. Content-Length and Depth:
    • Long-form content often performs well in search results. Aim for in-depth, comprehensive articles when appropriate.
    • Balance content length with quality, ensuring every detail adds value to the reader.

14. Latent Semantic Indexing (LSI) Keywords:
    • Incorporate LSI keywords (semantically related terms) naturally throughout the content.
    • Tools like LSIGraph can help identify LSI keywords related to your focus topic.

Example:

• Focus Keyword: “Travel Tips”
• LSI Keywords: “Travel hacks,” “Vacation advice,” “Tourist guides”

16. User Intent Optimization:
    • Understand user intent behind the search query (informational, transactional, navigational) and align the content to fulfill that intent.
    • Create content that answers common questions, provides solutions, or guides users through a process.

Step 8

Technical Considerations

17. Canonical Tags:
    • Implement canonical tags to indicate the preferred version of a page when multiple versions exist (e.g., HTTP vs. HTTPS, printer-friendly pages).

Example:

• <link rel="canonical" href="preferred-page-url">

18. Noindex and Nofollow Tags:
    • Use noindex to prevent search engines from indexing specific pages (e.g., thank you pages, duplicate content).
    • Implement nofollow for specific links to indicate to search engines not to pass link authority.

Example:

• <meta name="robots" content="noindex, nofollow">

Step 9

User Experience and Engagement

19. Interactive Content:
    • Incorporate interactive elements like quizzes, polls, or calculators to engage users and increase dwell time.
    • Interactive content can improve user experience and encourage social shares.

Example:

• Include a “Rate Your Travel Knowledge” quiz within a travel tips article.

20. Multimedia Elements:
    • Enhance user engagement by including videos, infographics, and interactive maps relevant to the content.
    • Ensure multimedia elements are optimized for fast loading and provide additional value.

Example:

• Embed a “Packing Tips” video within a travel blog post.

Step 10

Continuous Monitoring and Optimization

21. Regular Updates:
    • Periodically revisit and update older content to ensure it remains accurate and relevant.
    • Add new information, statistics, or case studies to keep the content fresh.
22. Performance Monitoring:
    • Utilize tools like Google Search Console to monitor keyword rankings, click-through rates, and user engagement metrics.
    • Analyze the data to identify high-performing pages and areas for improvement.
23. User Feedback:
    • Encourage user feedback and comments to understand audience sentiment.
    • Respond to user comments promptly and engage with the audience to build a sense of community.

Step 11

Content Promotion and Social Signals

24. Social Media Integration:
    • Encourage social sharing by adding social sharing buttons to your content.
    • Actively share optimized content across social media platforms to increase visibility and attract a wider audience.
25. Content Syndication:
    • Consider syndicating your content on reputable platforms within your niche.
    • Ensure canonical tags are correctly implemented to avoid duplicate content issues.

Step 12

Local SEO Optimization

26. Local SEO Elements:
    • For location-specific businesses, optimize content for local SEO by including city or region-specific keywords.
    • Ensure accurate NAP (Name, Address, Phone Number) information on the website and local directories.

Step 13

Rich Snippets and Structured Data

27. Rich Snippets and Schema Markup:
    • Implement schema markup to enhance rich snippets in search results.
    • Schema can provide additional information such as product ratings, reviews, and event details.

Example:

• Markup a recipe with structured data to display cooking time and calorie count in search results.

Step 14

Advanced Technical SEO

28. Accelerated Mobile Pages (AMP):
    • Implement AMP for faster-loading mobile pages, especially for news articles and blog posts.
    • AMP versions of pages often receive preferential treatment in mobile search results.
29. Robots.txt Optimization:
    • Use robots.txt to instruct search engines on which parts of the site to crawl and which to avoid.
    • Be cautious to avoid blocking essential pages or resources unintentionally.

Example:

• Disallow: /private-content/
• Allow: /public-content/

Step 15

User Experience and Accessibility

30. Website Accessibility:
    • Ensure your website is accessible to all users, including those with disabilities.
    • Follow Web Content Accessibility Guidelines (WCAG) to enhance user experience for all visitors.
31. Page Layout and Readability:
    • Optimize the page layout for readability, ensuring text is clear, well-formatted, and easy to read.
    • Use legible fonts, appropriate font sizes, and sufficient line spacing.

Step 16

Voice Search Optimization

32. Voice Search-Friendly Content:
    • Optimize content for voice search by focusing on conversational and long-tail keywords.
    • Answer commonly asked questions concisely within your content.

Example:

• Traditional Keyword: “Best Italian restaurants in New York”
• Voice Search-Friendly: “What are the top Italian restaurants near me?”

Step 17

User-Generated Content and Reviews

33. User Reviews and Testimonials:
    • Encourage customers to leave reviews and testimonials on your website.
    • Display positive reviews strategically, enhancing trust and credibility.

Example:

• Showcase customer testimonials on product pages, highlighting specific benefits or experiences.

34. User-Generated Content Campaigns:
    • Engage users through contests, social media campaigns, or challenges to create user-generated content (UGC).
    • UGC not only enriches your site but also provides authentic social proof.

Example:

• Host a photo contest where users share pictures of them using your product.

Step 18

Comprehensive Analytics and Reporting

35. Comprehensive Analytics:
    • Use advanced analytics tools to gain deep insights into user behavior, conversion paths, and content performance.
    • Implement custom tracking to measure specific user interactions and goals.
36. Detailed Reporting:
    • Provide clients with detailed monthly reports showcasing improvements in organic traffic, keyword rankings, user engagement, and conversion rates.
    • Include actionable insights and recommendations for ongoing improvements.

Step 19

International SEO and Multilingual Optimization

37. Internationalization and Localization:
    • Implement hreflang tags to indicate language and regional targeting for international audiences.
    • Translate content effectively, maintaining cultural relevance for different target regions.

Example:

<link rel="alternate" hreflang="en" href="https://example.com/english-page">

<link rel="alternate" hreflang="es" href="https://example.com/spanish-page">

Step 20

Video SEO Optimization

38. Video Optimization:
    • Host videos on platforms like YouTube and embed them within your content.
    • Optimize video titles, descriptions, and tags with relevant keywords.
    • Utilize video transcripts to enhance accessibility and provide textual content for search engines.

Example:

• Optimize YouTube video title: “10 Essential Travel Packing Tips | Your Brand Name”

Step 21

Influencer and Collaborative Content

39. Influencer Collaborations:
    • Collaborate with influencers and industry experts to create guest posts, interviews, or co-authored content.
    • Leverage their social reach and credibility to attract a broader audience.

Example:

• Collaborate with a travel influencer for a guest post on “Top 5 Hidden Gems in [Destination].”

Step 22

Crisis Management and Reputation Building

40. Online Reputation Management:
    • Monitor online mentions and brand sentiment using tools like Google Alerts and social media listening tools.
    • Address negative reviews or comments professionally and promptly to demonstrate proactive customer service.

Example:

• Respond to negative reviews publicly: “We’re sorry to hear about your experience. Please contact us directly so we can address your concerns.”

Step 23

Featured Snippets and Position Zero Optimization

41. Featured Snippets Optimization:
    • Identify commonly asked questions related to your content and provide concise, direct answers within your content.
    • Structure content using lists, tables, and step-by-step instructions to increase the chances of being featured in snippet results.

Example:

• Question: “How to tie a tie?”
• Answer: “To tie a tie, start with the wide end on your right and the small end on your left. Cross the wide end over the small end…”

Step 24

Mobile-First Indexing and Mobile UX

42. Mobile-First Indexing:
    • Ensure your website is optimized for mobile devices as Google primarily uses the mobile version of a site for ranking and indexing.
    • Test mobile usability regularly and fix issues promptly.

42. Mobile-Friendly Design:
    • Implement touch-friendly elements and intuitive navigation for mobile users.
    • Optimize images and videos for fast loading on mobile devices.

Step 25

Future-Proofing and Voice Search Evolution

44. Future-Proofing Strategies:
    • Stay updated with emerging technologies, such as AI and voice search.
    • Adapt content for evolving search trends and user behaviors.

44. Voice Search-Friendly FAQs:
    • Create detailed FAQs covering common queries related to your niche.
    • Optimize FAQ content for voice search by focusing on natural language and conversational tone.

Example:

• Question: “What are the best restaurants near me?”
• Answer: “Explore top-rated restaurants in your area, offering diverse cuisines and delightful dining experiences.”

By incorporating these advanced strategies into your on-page SEO approach, you’ll be better prepared to meet the evolving demands of the digital world.

Stay proactive, continuously learn, and adapt your techniques to ensure long-term success as an SEO copywriter.

It’s all about when the content is on your table and you have to do the on-page SEO best practices.

On-page SEO Check List

To have the best on-page SEO techniques, try this SEO checklist infographics collaborated by leading SEO experts:

On-Page SEO Techniques | Best Practices  for Producing Fresh Optimized Copy

Now come to the next situation. when the start of the content is in your hand.

Let’s break down the on-page SEO process step by step:

Step 1:

Keyword Research

1. Identify Target Keywords:
   • Use keyword research tools to identify relevant keywords related to your content, products, or services.
   • Look for a mix of short-tail (broad) and long-tail (specific) keywords that your audience might use to find information.

It is the foundation of on-page SEO. It involves identifying the specific words and phrases (keywords) that people use in search engines to find information related to your content, products, or services.

That is why I need to emphasize it. Let’s have a deep dive.

1. Use Keyword Research Tools:
   • Google Keyword Planner: This free tool by Google allows you to find keywords related to your business and see how often they are searched. It provides keyword suggestions and estimates of search volume.
   • Keyword Everywhere: A paid tool that shows an idea of search volume.
   • SEMrush: A comprehensive SEO tool that not only helps with keyword research but also provides insights into your competitors’ keywords and strategies.
   • MoZ: Use MoZ Pro. It provides keyword research and helps you understand the competition level for specific keywords. It also shows related keywords and their search volume.
     • KD: it shows the score of ranking difficulty of a keyword on Google. Choose the lowest KD below 40.
     • CTR: It shows the Click-Through Rate of the keyword. The maximum is rate, there are more chances to get clicked when ranked at the top.

1. Brainstorm Relevant Topics:
   • Think about the topics and themes relevant to your website. Consider what your audience might be searching for.
   • List down seed keywords, and the basic terms related to your niche. These will be the starting point for your research.

1. Identify Short-Tail and Long-Tail Keywords:
   • Short-Tail Keywords: These are brief and general keywords (e.g., “digital marketing”). They usually have higher search volumes but are more competitive.
   • Long-Tail Keywords: Long-tail keywords are more specific phrases (e.g., “best digital marketing strategies for startups”). They have lower search volumes but often indicate a higher intent to make a specific action.

1. Analyze Competitor Keywords:
   • Look at your competitors’ websites and identify the keywords they are targeting. Tools like SEMrush or Ahrefs can help you discover the keywords your competitors are ranking for.
   • Analyze both direct competitors and industry influencers in your niche.

1. Consider User Intent:
   • Understand the intent behind the keywords. Users might be searching for information, products, or services. Tailor your content to match the user’s intent behind the search query.

1. Evaluate Keyword Relevance and Competition:
   • Assess the relevance of the keywords to your content. Choose keywords that align closely with the topics you plan to cover.
   • Consider the keyword competition. Highly competitive keywords might be challenging to rank for, especially for new websites. Balance competitive keywords with less competitive ones.

1. Create a Keyword List:
   • Compile a list of relevant short-tail and long-tail keywords. Group similar keywords together.
   • Prioritize keywords based on relevance to your content and your ability to create valuable, informative content around them.

Step 2

Content Creation

2. Create High-Quality Content:
   • Develop comprehensive, well-researched, and valuable content around your target keywords.
   • Address the user’s query or problem thoroughly. Quality content is the foundation of on-page SEO.

Step 3

Title Tag Optimization

3. Optimize the Title Tag:
   • Write a unique and descriptive title tag for each page, incorporating the primary keyword naturally.
   • Keep it within 50-60 characters to ensure it displays properly in search results.

Step 4

Meta Description Optimization

4. Craft Compelling Meta Descriptions:
   • Write engaging meta descriptions (150-160 characters) that summarize the content and encourage users to click.
   • Use action-oriented language and include a call to action when appropriate.

Step 5

Header Tags and Content Structure

5. Use Header Tags and Proper Content Structure:
   • Utilize H1 for the main heading and H2, H3, etc., for subheadings to structure your content logically.
   • Include target keywords in headings where it makes sense, enhancing the content’s readability.

Step 6

URL Structure

6. Optimize URL Structure:
   • Create clean, concise, and descriptive URLs containing relevant keywords.
   • Avoid using special characters, symbols, or unnecessary parameters in the URL.

Step 7

Image Optimization

7. Optimize Images:
   • Compress images to reduce file sizes for faster loading times.
   • Add descriptive alt text to images to improve accessibility and assist search engines in understanding the content.

Step 8

Internal Linking

8. Incorporate Internal Links:
   • Include relevant internal links within your content to guide users to related pages on your website.
   • Use descriptive anchor text that indicates the topic of the linked page.

Step 9

Mobile-Friendliness

9. Ensure Mobile-Friendly Design:
   • Design your website to be responsive, ensuring it displays correctly on various devices, especially mobile phones and tablets.
   • Test your website’s mobile-friendliness using tools like Google’s Mobile-Friendly Test.

Step 10

Page Speed Optimization

10. Optimize Page Speed:
    • Minimize CSS, JavaScript, and HTML files.
    • Enable compression and browser caching.
    • Optimize server response times.
    • Use tools like Google PageSpeed Insights to identify and fix speed-related issues.

Step 11

Content Formatting

11. Format Content for Readability:
    • Use bullet points, numbered lists, and subheadings to break up content and make it easier to scan.
    • Ensure paragraphs are concise and well-structured.

Step 12

Schema Markup

12. Implement Schema Markup:
    • Use schema markup (structured data) to provide additional context to search engines about your content.
    • Implement schema for relevant items such as products, reviews, events, etc., using schema.org guidelines.

Step 13

Social Meta Tags

13. Incorporate Social Meta Tags:
    • Include Open Graph tags for Facebook and Twitter Card tags to control how your content appears when shared on social media platforms.
    • Optimize social media previews with compelling images and descriptions.

Step 14

Regularly Update Content

14. Regularly Update and Refresh Content:
    • Keep your content up-to-date by adding new information, statistics, or insights.
    • Consider repurposing and updating old content to maintain its relevance.

Step 15

Monitoring and Analysis

15. Monitor Performance and User Engagement:
    • Use tools like Google Analytics to monitor user behavior, traffic sources, and other key metrics.
    • Analyze the data to identify areas for improvement and adjust your on-page SEO strategies accordingly.

How to get a high on-page SEO score using the Yoast Plugin?

Here are the key points to get a high on-page SEO score using the Yoast SEO plugin:

1. Focus Keyword: Set a relevant focus keyword for each page or post.
2. Title Optimization: Craft a compelling and SEO-friendly title with the focus keyword.
3. Meta Description: Write a concise meta description with the focus keyword (within 160 characters).
4. Content Optimization: Ensure the focus keyword appears naturally in the content.
5. Headings: Use appropriate headings (H1, H2, H3, etc.) to structure the content.
6. Image Optimization: Add descriptive alt text to images with the focus keyword.
7. URL Optimization: Create a clean and readable URL containing the focus keyword.
8. Internal Linking: Include internal links to relevant pages within your site.
9. Outbound Linking: Add authoritative external links when relevant.
10. Readability: Improve content readability by following Yoast’s readability guidelines.
11. Mobile-Friendly: Ensure your website is responsive and mobile-friendly.
12. XML Sitemap: Submit your XML sitemap to search engines for indexing.
13. Social Metadata: Optimize social metadata (Open Graph and Twitter Cards) for social media sharing.
14. Cornerstone Content: Designate important pages as cornerstone content for better SEO focus.
15. Additional SEO Settings: Configure advanced settings, such as breadcrumbs, permalinks, and schema markup, for optimal SEO performance.
16. Keyword Density: Maintain a natural keyword density in your content; avoid over-optimization.
17. Content-Length: Aim for a sufficient content length; longer, comprehensive articles tend to perform well.
18. Internal Link Suggestions: Utilize Yoast’s internal linking suggestions to enhance site structure.
19. Cornerstone Analysis: Optimize cornerstone content by ensuring it covers the topic in-depth and is well-structured.
20. Duplicate Content: Avoid duplicate content issues; use canonical tags and redirect duplicate URLs when necessary.
21. 301 Redirects: Implement proper 301 redirects for outdated or changed URLs to maintain SEO equity.
22. Readability Analysis: Follow Yoast’s readability analysis for user-friendly content, including shorter sentences and easy-to-understand language.
23. Transition Words: Use transitional words and phrases for improved content flow and user engagement.
24. Subheadings Distribution: Use a mix of subheadings (H2, H3, etc.) to break up content and enhance readability.
25. Meta Robots Tags: Utilize Yoast’s meta robots settings to control search engine indexing and crawling (noindex, nofollow, etc.).
26. Breadcrumb Navigation: Implement breadcrumb navigation for improved user experience and site structure.
27. Taxonomy Optimization: Optimize categories, tags, and other taxonomies for consistent keyword usage.
28. Multimedia SEO: Optimize multimedia elements like videos and images for faster loading and better user experience.
29. Content Updates: Regularly update and refresh your content to keep it relevant and valuable to users.
30. Performance Analysis: Use Yoast’s SEO analysis tool to continually monitor your content’s SEO performance and make necessary improvements.

How to get a high on-page SEO score using the Rank Math plugin?

Here are the key points to get a high on-page SEO score using the Rank Math SEO plugin:

1. Focus Keyword: Set a relevant focus keyword for each page or post.
2. Title Optimization: Craft a compelling and SEO-friendly title with the focus keyword.
3. Meta Description: Write a concise meta description with the focus keyword (within 160 characters).
4. Content Optimization: Ensure the focus keyword appears naturally in the content.
5. Headings: Use appropriate headings (H1, H2, H3, etc.) to structure the content.
6. Image Optimization: Add descriptive alt text to images with the focus keyword.
7. URL Optimization: Create a clean and readable URL containing the focus keyword.
8. Internal Linking: Include internal links to relevant pages within your site.
9. Outbound Linking: Add authoritative external links when relevant.
10. Content Length: Aim for an optimal content length suitable for the topic, ensuring comprehensive coverage.
11. Readability: Improve content readability by following Rank Math’s readability guidelines.
12. Mobile-Friendly: Ensure your website is responsive and mobile-friendly.
13. Schema Markup: Implement relevant schema markup for rich snippets (ratings, events, products, etc.).
14. XML Sitemap: Submit your XML sitemap to search engines for indexing.
15. Social Metadata: Optimize social metadata (Open Graph and Twitter Cards) for social media sharing.
16. 404 Error Pages: Customize your 404 error page to provide a user-friendly experience.
17. Redirections: Implement 301 redirects for outdated or broken URLs to maintain SEO equity.
18. Cornerstone Content: Designate important pages as cornerstone content for better SEO focus.
19. Rich Snippets: Enable rich snippet support for enhanced search result appearances.
20. 404 Error Monitoring: Monitor and fix 404 errors to maintain a smooth user experience and SEO performance.
21. Keyword Density: Maintain a natural keyword density throughout the content without keyword stuffing.
22. LSI Keywords: Include relevant LSI (Latent Semantic Indexing) keywords to provide context and depth to your content.
23. Focus Keyword in First Paragraph: Ensure the focus keyword appears within the first few sentences of your content.
24. Focus Keyword in Subheadings: Use the focus keyword in at least one subheading (H2, H3, etc.) within the content.
25. Focus Keyword in Image File Names: Include the focus keyword in the file names of images you use on the page.
26. Focus Keyword in Image Captions: If applicable, add the focus keyword to image captions for better relevance.
27. SEO-Friendly URLs: Create SEO-friendly URLs that are short, descriptive, and contain the focus keyword.
28. HTTPS and SSL: Ensure your website is secure by having an SSL certificate (HTTPS).
29. Content Outlines: Create content outlines with bullet points or numbered lists for better organization and readability.
30. External Link NoFollow Attribute: Use the nofollow attribute for external links to reputable sites, preserving your site’s authority.
31. Canonical Tags: Implement canonical tags to prevent duplicate content issues and consolidate link equity.
32. Breadcrumb Navigation: Enable breadcrumb navigation for improved user experience and site structure.
33. AMP (Accelerated Mobile Pages): Implement AMP for faster-loading mobile pages, enhancing mobile user experience.
34. Local SEO: Optimize for local SEO with NAP consistency (Name, Address, Phone number) and local keywords.
35. User-Generated Content Moderation: If applicable, moderate user-generated content to maintain quality and relevance.
36. Video SEO: Optimize video content with appropriate titles, descriptions, and tags, enhancing visibility in video search results.
37. Geotagging Images: Geotag images with location-specific metadata for local businesses or content.
38. Custom 404 Error Page: Create a custom 404 error page with helpful navigation links to retain users on your site.
39. Regular Content Updates: Keep your content fresh by updating it regularly, indicating to search engines that the information is current.
40. Conversion-Focused Elements: Include clear CTAs (Call to Action) and lead magnets to encourage user engagement and conversions.

Here is meta description for rank math using focus keyword:

Here are meta keywords for rank math plugin:

Now, lets move on the next.

On-Page SEO Checklist (30) | Best Practices 2024

Here is on-page SEO check list for you:
On-Page SEO Checklist:

Keyword Research and Optimization:

• Conduct keyword research to identify relevant and high-traffic keywords.
• Choose a primary focus keyword for each page.
• Incorporate the focus keyword naturally into the title tag.
• Include the focus keyword in the meta description within 160 characters.
• Use the focus keyword in the URL structure (if possible and relevant).
• Integrate the focus keyword into the first paragraph of the content.
• Include variations and related terms (LSI keywords) throughout the content.

Content Quality and Relevance:

• Create high-quality, valuable, and original content.
• Ensure the content is informative, engaging, and relevant to the target audience.
• Break content into clear sections with descriptive subheadings (H2, H3, etc.).
• Aim for comprehensive and in-depth coverage of the topic.
• Avoid duplicate content; each page should offer unique information.

User Experience and Readability:

• Optimize images for the web (compress, use descriptive file names, add alt text).
• Ensure the website is mobile-friendly and responsive.
• Use legible fonts and maintain a clean, visually appealing layout.
• Implement intuitive navigation and user-friendly menus.
• Check for spelling, grammar, and formatting errors.

Technical SEO Elements:

• Use descriptive and keyword-rich title tags (50-60 characters).
• Craft unique meta descriptions for each page (within 160 characters).
• Utilize header tags (H1 for main title, H2, H3, etc. for subheadings).
• Include internal links to relevant pages within the website.
• Create a custom 404 error page for a user-friendly experience.
• Optimize the site’s loading speed (minimize CSS, JavaScript, and optimize images).

Off-Page SEO (External Factors):

• Encourage natural backlinks from reputable websites in your niche.
• Monitor online reputation and address negative reviews professionally.
• Leverage social media to promote content and engage with the audience.

Measurement and Analysis:

• Set up Google Analytics to track website traffic, user behavior, and conversions.
• Monitor keyword rankings using SEO tools like SEMrush or Ahrefs.
• Regularly analyze website performance data to identify areas for improvement.

10 Advanced On-Page SEO Pro Tips with Short Examples

Here are 10 advanced on-page SEO pro tips with short examples for better rankings in 2024.

1. Semantic SEO: Utilize semantic variations and related terms. Instead of just “SEO,” include terms like “search engine optimization strategies” and “digital marketing techniques” to signal content depth.Example: “Explore advanced SEO techniques and digital marketing strategies for improved online visibility.”
2. Cluster Content: Create topic clusters around pillar content. Develop in-depth pillar articles and support them with related subtopics, interlinking them strategically.Example: Pillar Content: “Digital Marketing Trends 2023” Subtopic: “The Role of AI in Future Marketing Strategies”
3. Featured Snippets Optimization: Structure content in lists, tables, or FAQs to increase the chances of being featured in Google’s snippets.Example: “Top 10 SEO Tools for 2023” List Format: “1. SEMrush – Analyze Competitor Keywords 2. Ahrefs – Backlink Analysis 3. Moz – On-Page Optimization, etc.”
4. Content Diversification: Incorporate multimedia elements like videos, podcasts, and interactive infographics to enhance user engagement.Example: Embed a step-by-step video guide within a blog post titled “DIY Home Decor Ideas.”
5. EAT Optimization: Emphasize Expertise, Authoritativeness, and Trustworthiness. Include author bios, certifications, and awards to enhance credibility.Example: “Written by [Author Name], a Certified Digital Marketing Expert with 10+ years of experience.”
6. Long-Form Content: Develop comprehensive, detailed guides that thoroughly cover a topic. Aim for content that provides the most value in your niche.Example: Create a 5,000-word guide titled “Mastering Advanced JavaScript: A Comprehensive Developer’s Handbook.”
7. Voice Search Optimization: Answer voice search queries directly within your content. Optimize for natural language questions.Example: Voice Query: “What are the best hiking trails near me?” Content: “Explore the top hiking trails near you, ranging from scenic routes to challenging terrains.”
8. Schema Markup for Rich Snippets: Implement structured data markup to enhance search results with rich snippets, such as star ratings and product details.Example: Markup a recipe with star ratings, cooking time, and calorie count for improved visibility in search results.
9. Mobile-First User Experience: Prioritize mobile UX by ensuring seamless navigation, fast-loading images, and touch-friendly elements.Example: Design mobile menus with large, clickable buttons for easy navigation on smartphones and tablets.
10. Local SEO Optimization: Optimize content for local keywords and create location-specific landing pages for businesses targeting regional audiences.Example: “Explore Our Services in [City Name]: Expert Digital Marketing Solutions Tailored for Local Businesses.”

Some FAQs about On-Page SEO

Here are some common FAQs about on-page SEO:

What is On-Page SEO?

On-page SEO refers to the optimization techniques applied directly to a website’s pages to improve their visibility and ranking on search engine results pages (SERPs).

Why is On-Page SEO Important?

On-page SEO is crucial because it helps search engines understand your content, making it easier to index. Well-optimized pages improve user experience and increase the likelihood of higher search rankings.

What Are Meta Titles and Meta Descriptions?

Meta titles are HTML elements specifying the title of a web page, visible in search results. Meta descriptions provide a summary of the page’s content. Both are essential for on-page SEO and attracting clicks.

How Can I Optimize Images for SEO?

Optimize images by compressing file sizes, using descriptive file names, and adding relevant alt text. Alt text describes the image’s content and improves accessibility while helping search engines understand the image.

What Role Do Header Tags (H1, H2, H3) Play in On-Page SEO?

Header tags provide structure to your content. H1 is the main heading, indicating the page’s topic. H2 and H3 are subheadings that organize content hierarchically, making it more readable for users and search engines.

How Important Is Mobile-Friendliness for On-Page SEO?

Mobile-friendliness is crucial. Google prioritizes mobile-first indexing, meaning it primarily uses the mobile version of a site for ranking and indexing. A mobile-friendly design ensures a seamless experience across devices.

What Is Internal Linking?

Internal linking involves adding hyperlinks within your content that direct users to other pages on your website. It improves navigation, enhances user experience, and helps search engines discover and index related content.

What Is Schema Markup and How Does It Benefit SEO?

Schema markup is structured data added to web pages, providing additional context to search engines. It enhances search results with rich snippets, improving visibility and attracting more clicks from users interested in specific content types.

How Often Should I Update My On-Page SEO Strategies?

Regularly update your on-page SEO strategies to align with search engine algorithms, industry trends, and user behavior changes. Monitor performance metrics and adapt your techniques accordingly to maintain or improve rankings.

Can I Do On-Page SEO for E-commerce Product Pages?

Absolutely. On-page SEO for e-commerce includes optimizing product titles, descriptions, images, and URLs. Focus on keyword research, compelling product descriptions, and high-quality images to enhance the user experience and increase conversions.

What is a Focus Keyword?

A focus keyword is the main term or phrase you want a particular web page to rank for in search engine results. It guides your on-page optimization efforts.

How Do I Choose the Right Focus Keyword?

Choose a focus keyword based on relevance to your content, search volume, and competitiveness. Use keyword research tools to find keywords related to your topic.

What is Keyword Density, and Does it Still Matter?

Keyword density refers to the percentage of times a keyword appears in your content compared to the total word count. While it’s essential to use keywords naturally, there’s no specific ideal density. Focus on readability and relevance.

What Are Meta Robots Tags?

Meta robots tags instruct search engines on how to crawl and index a page. “Noindex” prevents indexing, while “Nofollow” prevents passing link authority to other pages.

What Are LSI Keywords?

LSI (Latent Semantic Indexing) keywords are words or phrases related to your focus keyword. Including LSI keywords naturally in your content provides context and helps search engines understand your topic better.

Should I Use Exact Match Keywords in my Content?

While it’s essential to include your focus keyword, avoid unnatural repetition. Use variations and synonyms to make your content sound natural and engaging to readers.

How Can I Improve Page Loading Speed?

To improve loading speed, optimize images, leverage browser caching, enable compression, and minimize server requests. Utilize tools like Google PageSpeed Insights for specific recommendations.

What is Duplicate Content, and How Can I Avoid It?

Duplicate content refers to identical or very similar content appearing on multiple pages. To avoid it, create unique and valuable content for each page. Use canonical tags if necessary to specify the preferred version of a page.

What is User Experience (UX) in On-Page SEO?

User experience focuses on how visitors interact with your website. In on-page SEO, it involves creating a visually appealing, easy-to-navigate, and content-rich website that engages users and encourages them to stay longer.

Can Social Media Impact On-Page SEO?

While social media signals (likes, shares) are not direct ranking factors, they can indirectly impact SEO. Social media exposure can increase brand visibility, leading to more organic backlinks and traffic, which can positively influence SEO efforts.

Summing Up

Cultivating expertise in on-page SEO is indispensable for digital success. On-page SEO intricacies, encompassing meta tag optimization, content quality, and technical finesse, wield significant influence on search engine rankings.

You can do it with meticulous attention to keyword relevance, seamless user experience, and strategic technical optimizations. Now your business can fortify its online presence, amplify organic traffic, and elevate search engine visibility. It’s time to get it done. 

Faisal Kiani

Muhammad Faisal Kiani is an expert SEO Copywriter, Content Analyst, Strategist, and career counselor. He is enriched by the dynamic experience of 26 years in sales & marketing, management, recruiting, content creation, and career counseling. He is currently working as The Director Operations at Benison Marketing (Pvt.) Ltd.— A real estate consulting and property advising company.

Faisal Kiani has a creative, innovative, and unique approach to SEO copywriting with more than a million words floating in the digital ocean. He prepares beginner to advance levels courses of SEO Copywriting through Amazon Affiliate Blogging, landing pages, and Product Descriptions.

You can also get his first international publication, “The Mystery of Life” on Amazon Kindle soon. Some of his quotes are now published on his website faisalkiani.com as a token.